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MAP PACIFIC SINGAPORE STRENGTHENS INVESTMENT IN BIOLOGICAL SOLUTIONS AND DIGITAL TRANSFORMATION TO SUPPORT VIETNAMESE FARMERS

MAP PACIFIC SINGAPORE STRENGTHENS INVESTMENT IN BIOLOGICAL SOLUTIONS AND DIGITAL TRANSFORMATION TO SUPPORT VIETNAMESE FARMERS

As the agricultural industry continues shifting toward greener, safer, and more sustainable farming practices, Map Pacific Singapore (MPS) is reinforcing its commitment to the future of agriculture through investment in biological crop protection solutions and digital transformation initiatives aimed at improving farming efficiency and supporting Vietnamese farmers in the long term.

The event welcomed more than 200 key farmers, distributors, and agricultural partners

During the “Farmer Tour 2026 – Discovering Pioneer Biological Solutions” program, MPS officially introduced its new-generation biological product MAP ONI 2SL EXTRA, while also launching the QTrace traceability system and the MAP Club core farmer community platform on Zalo Mini App.

The event welcomed more than 200 key farmers, distributors, and agricultural partners, marking another important milestone in the company’s strategy to develop a modern agricultural ecosystem combining biological innovation and digital technology.

MPS Invests in Biological Agriculture and Sustainable Farming

According to company representatives, MPS is continuously expanding its investment in biotechnology through MAP Biotechnology, focusing on developing environmentally friendly crop protection solutions that reduce chemical impact while supporting sustainable farming practices.

Mr. Phan Trong Tin – Senior Agronomy Advisor introduced MBT project and bio products

MAP ONI 2SL EXTRA is one of the company’s key newly launched products, developed using advanced biological technology to help control harmful bacteria on crops while ensuring safer and more environmentally friendly usage.

A representative of Map Pacific Singapore shared:

“We are not only focused on product effectiveness, but also on our responsibility toward the environment and the sustainable development of Vietnam’s agricultural sector. Investing in biological solutions is a long-term direction that MPS is committed to pursuing.”

Mr. Clement Chan Wui Hao – General Director Map Pacific Singapore stated at the event

Beyond providing products, MPS also positions itself as a technical partner for farmers by offering guidance on safe and effective product usage tailored to real farming conditions.

QTrace – QR-Based Product Traceability and Farmer Connection Platform

One of the highlights of the event was the introduction of QTrace, a digital platform designed for product traceability and customer engagement through QR Code technology.

Each MPS product is integrated with a QR Code that allows users to:

  • Verify genuine products
  • Trace product origin
  • Access safe and effective usage instructions
  • View technical guidance for specific crops
  • Connect directly with MPS customer service and technical support teams
The farmer scanned the QR code to visit the QTrace App

Through this digital platform, MPS can monitor the product journey from manufacturing and distribution to real field usage, while also strengthening direct engagement with farmers.

QTrace not only supports anti-counterfeit efforts but also serves as a data-driven bridge between the company and end users, helping MPS better understand farmers’ needs and continuously improve both products and services.

Mr. Le Xuan Bien – Head of Marketing introduced QTrace – Farmer Connection Platform

Launch of MAP Club – Core Farmer Community on Zalo Mini App

Alongside QTrace, MPS officially launched MAP Club, a loyalty and farmer engagement program developed on the Zalo Mini App platform.

The application is fully integrated with the product QR Code system. By scanning the QR Code on each product package, farmers can:

  • Register as MAP Club members
  • Earn loyalty reward points
  • Receive gifts and special promotions
  • Track product scan history
  • Access technical materials and usage guidance
  • Connect with MPS customer support and technical teams

Through this digital ecosystem, MPS aims to build a long-term connected farmer community while promoting digital transformation within the agricultural sector.

At the event, more than 200 farmers were directly guided by the MPS team on how to scan QR Codes, register accounts on the Zalo Mini App, and experience the membership reward system firsthand.

Many participants appreciated how the QR and Zalo-based platform makes technical information more transparent, convenient, and easier to access compared to traditional communication methods.

Supporting Farmers Through Agricultural Transformation

MPS representatives emphasized that the company’s future direction goes beyond product development, focusing instead on building a comprehensive support ecosystem for farmers.

The integration of biological solutions, the QTrace data platform, and the MAP Club digital farmer community represents a strategic step toward strengthening farmer engagement while supporting the transition toward modern and sustainable agriculture in Vietnam.

In the coming years, MPS plans to continue investing in new biological technologies, digital applications, and practical farmer support programs aimed at improving farming performance, enhancing crop health, and helping farmers better adapt to environmental and market changes.

How to scan & Join Map Club Program:

Hướng dẫn quét mã QR dành cho Nhà nông | Xác nhận Hàng chính hiệu & Quay số – Tích điểm


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